Customer Stories

Denizbank 3D - Journey

Nivea - Journey Digital Field Training

Vodafone - Onboarding

Denizbank, a leader in the digitalization of education, set three strategic goals in 2019:

Expand the deposit base
Improve cross-selling efficiency
Improve collection efficiency

Deniz Academy launched the “3D – Sailor of the Wavy Seas” projects to encourage all field teams to achieve these three prioritized goals.

Details ⟶

The Academy prioritized behaviors in four target segments (SME, agriculture, personal banking and operations) in the first phase of the project. Then, a one-day workshop was organized with the support of Nar Eğitim ve Danışmanlık. Following this, regional managers provided one-day training to all field teams.
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The main problem was to embed and effectively implement the actions and practices on various topics learned in one day. Deniz Academy used Journey to embed the company’s 2019 strategy in the minds of employees.

Deniz Academy designed a five-month embedding and implementation journey for all segments via Journey. Then, for five months, employees completed their weekly micro-learning modules. The micro-learning content included a wide range of learning experiences, including:
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Experience exchanges through best practices (for example, “Who are potential current deposits customers?”)
Mobile nudges, i.e. reminders of simple actions (“Did you know that safe deposit box customers are potential deposit customers? Contact three today.”)
Short reinforcement videos (What does bankruptcy protection mean? What are possible actions?)
Videos of Denizbank CEO Hakan Ateş and deputy CEOs summarizing critical issues
Weekly checklists (“How to achieve mobility in six steps”)
Short reinforcement quizzes

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At the end of the project, Denizbank achieved significant progress in the three key objectives and its 3D project was recognized with an award. Deniz Academy stood out in terms of employee experience thanks to this program and ranked first in the “Professional or Legal Training” category, second in the “Best Learning & Development Strategy” category and third in the “Achievement in Workforce Development and Learning” category at The Stevie Awards for Great Employers 2019, and was again rewarded for its innovative approach. Following the success of the program, the 2020 strategies were included in the “3G – Future Will Be Bright” project.

Nivea Turkey opted for Journey to reach all field teams instantly and improve its sales and campaigns.
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The main objectives of the project were to:

Instantly support field sales teams in all areas,
Create a common language among all field teams,
Improve the daily workflow of the sales team..

Details ⟶

Nivea supported the people in all its field teams across Turkey with Journey. In order to improve sales and customer satisfaction, Journey provided the following on an ongoing basis:
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Contents and benefits of existing and new products
Outstanding features and benefits of products
Daily special offer data and pricing
Planogram plans of products by store
Product training
Skincare training

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Nivea Turkey manages the Journey app through its admin platform. This allows them to instantly share any content they need with field teams and monitor all interactions through instant reports.
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A record 94 percent of field teams actively use Journey. Journey has an NPS of 96.

Nivea Beiersdorf Turkey’s Journey project was also recognized globally. Preliminary work is being carried out to promote the project also across Nivea Beiersdorf Globe, which was selected as the “best practice” in 2019.

Nivea Employee Reviews:

"When there is something I don’t know about the planogram or a product, Journey helps me to find a solution."

Almina Kara

Rating: 10

"It’s a great app. It provides us with information and keeps us up-to-date in these corona days."

Gülhan Ali Murat

Rating: 10

"We receive all our training without any interruption, so I’d recommend this app to everyone."

Gözde Ekinci

Rating: 10

"It’s a great platform where you can instantly access everything that changes your perspective."

Esra Düzdar

Rating: 10

Vodafone Turkey decided to digitize the onboarding of all new employees. The aim was to improve new employee experience and speed up the adaptation phase. Another goal was to plan each employee’s first 90 days and offer them the right experience at the right time. To this end, they selected Journey as their “digital buddy.” Vodafone uses Journey in the onboarding process of all new employees at its stores, headquarters and call center.

Around 3,000 employees from headquarters, the field (including stores) and the call center access daily content via Journey.

Details ⟶

Prior to the project, workshops were organized with all teams to list the needs of the units for onboarding, and the required content was generated. The content covers a period of 90 days. Information and documents that new employees need on a daily basis were determined and Journey contents were programmed accordingly.
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Thanks to Journey, Vodafone employees;
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Receive daily content;
Watch the live “welcome” video from the CEO and department managers;
Accomplish “Tasks” and “Check-Lists” during orientation based on the Vodafone building they are at and their availability;
Access all information about the company (market position, mission, vision, history, targets, locations, and so on) via Journey;
Learn how to access and use all of the necessary company platforms via Journey;
Check Journey to learn which units they should meet first, based on the organizational chart and their units;
Receive an initial briefing on services such as fringe benefits, personnel shuttles and on-site doctor via Journey.

"Journey is a wonderful app for us that addresses the critical needs of the onboarding process, such as digitization, creating personalized content and accessing the right information at the right time."

– Sevil Kayas Yılmaz, Vodafone Head of Talent Strategy and Development
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In January 2020, we calculated Journey’s NPS with a group of 122 that began working in November 2019.
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The average NPS was 89. Two ideas stand out in user reviews:

The moment we started using the app (the first day), we amply realized that we were a tech company.
I hardly experienced any confusion or uncertainty thanks to Journey. It was clear from the very first day what I was going to do and how I was going to do it.